PhD in Marketing in Atlanta United States | Emory University

The PhD in Marketing offers a robust foundation in core marketing principles while allowing students to tailor their studies to personal research interests. The curriculum combines mandatory courses in research methodology and substantive marketing topics with the option to select electives from across Emory University's academic offerings. Participants join a rigorous academic community where they engage with peer, faculty, and guest scholar presentations. The program fosters innovative thinking, collaborative research initiatives, and opportunities to showcase work at prominent national conferences. Marketing analytics receives particular focus from faculty, whose research primarily involves creating and implementing quantitative models to enhance consumer behavior theory and improve marketing strategies. Faculty strive to produce unique, impactful research with practical applications.