Bachelor of Business Administration in Supply Chain Management - Supply Chain Leadership in Johnson City United States | East Tennessee State University

The Department of Management and Marketing encompasses three key programs: Management, Marketing, and Supply Chain Management. The Management program provides coursework for a Bachelor of Business Administration (B.B.A.) with a Management major, offering four specialization tracks: General Management, Human Resources Management, International Business, or Legal Studies. Similarly, the Marketing program leads to a B.B.A. with a Marketing major, featuring four concentration options: Integrated Marketing Communications, Marketing Analytics, Marketing Management, or Fashion Marketing and Merchandising. The Supply Chain Management program awards a B.B.A. degree with three available specializations: Supply Chain Operations and Analytics, Supply Chain Marketing, or Supply Chain Leadership. These curricula are structured to provide students with both theoretical knowledge and hands-on competencies for beginning careers in various organizational settings.