Johnson City,
TN,
United States
Type
Public
Degrees offered
Bachelor's Degree
The Department of Marketing offers a Bachelor of Business Administration (B.B.A.) program with a Marketing major. Students pursuing Marketing must choose from five specialization areas: Integrated Marketing Communications, Entrepreneurship, Marketing Analytics, Marketing Management, or Fashion Marketing and Merchandising. These programs provide students with theoretical knowledge and hands-on competencies needed for starting careers in various organizational settings across private and public sectors.