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The Television & Media Management (TVMM) program offers a standalone Master of Science degree and an MS/MBA dual degree, available both online and on-campus. These programs equip students with converged media management expertise and business leadership capabilities needed to excel in the worldwide television media sector.
TVMM's curriculum leverages each student's background, fostering leadership abilities and an entrepreneurial approach to guide data-informed choices that shape the rapidly changing media environment. By blending academic theory with real-world applications, the program merges specialized business courses focused on media and entertainment with opportunities to grow professional connections that propel career advancement. Coursework covers programming strategy, media diversity, audience analytics, industry dynamics, financial management, sales approaches, social media integration, media law, global television trends, internships, and specialized electives.