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The Bachelor of Arts in Decision Analytics program offered by the School of Continuing and Professional Studies (SCPS) is a multidisciplinary degree focused on gathering, interpreting, and presenting Big Data—a concept describing the intricate and evolving characteristics of modern large-scale datasets. Decision analytics professionals possess sharp data intuition and can contextualize both qualitative and quantitative information through critical thinking. They excel at identifying key questions and framing problems to enable effective analysis, allowing them to grasp organizational systems holistically. These professionals adapt quickly to emerging technologies in this fast-changing field, especially database management, statistical tools, and visualization platforms. They also demonstrate strong teamwork abilities, comfort with uncertainty, innovative solution-finding, and effective communication.
This Decision Analytics BA program maintains a practical industry focus, specifically designed to equip students with immediately applicable knowledge for their current roles while preparing them for career advancement opportunities.