Main navigation
- Programs
- Subjects
- Universities
- Destinations
- Advice
The Associate of Arts in Journalism/Media Studies offers two specialized pathways: news production and advertising/public relations. After completing foundational coursework, students select a concentration aligned with their career aspirations. This program delivers cutting-edge training in journalism and integrated marketing communications, equipping students with essential multimedia skills for today's competitive media environment. The news production concentration emphasizes writing, reporting, analysis, and content creation across print, digital, and broadcast platforms. The advertising/public relations pathway concentrates on PR strategies, advertising campaigns, direct marketing techniques, and multimedia communication for careers in these dynamic fields. Both options provide fundamental knowledge for further education and professional success.
Student Learning Outcomes
Cultivate professional news judgment, ethical standards, and media literacy to enhance industry proficiency.
Enhance essential journalism skills including research methods, reporting techniques, interviewing strategies, and writing styles.
Create professional media content such as: diverse news articles, radio/TV news segments, advertising/PR materials, and visual media including videos, photos, and web content.
Utilize contemporary media tools including computer software, broadcast equipment, content management systems, social platforms, and digital media formats.
Apply acquired skills in practical settings through internships and hands-on production courses.