Associate of Arts in Journalism/Media Studies - Advertising/Public Relations in North Las Vegas United States | College of Southern Nevada

The Associate of Arts in Journalism/Media Studies offers two specialized pathways: news production and advertising/public relations. After completing foundational coursework, students select a concentration aligned with their career aspirations. This program delivers cutting-edge training in journalism and integrated marketing communications, equipping learners with essential multimedia skills for today's competitive media environment. The news production pathway emphasizes writing, reporting, analysis, and content creation across print, digital, and broadcast platforms. The advertising/public relations pathway concentrates on PR strategies, advertising techniques, direct marketing, and multimedia communication for careers in these dynamic fields. Both concentrations provide fundamental knowledge for further academic pursuits and professional success.

Student Learning Outcomes
Cultivate professional news judgment, ethical standards, and media literacy to enhance industry proficiency.
Enhance core journalistic abilities including research methods, reporting techniques, interviewing skills, and writing styles.
Create professional media content such as: diverse news articles, radio/TV news segments, advertising/PR materials, and visual media including videos, photos, and websites.
Utilize contemporary media tools including computer software, broadcast equipment (cameras, microphones), content management systems, social platforms, and digital formats like MP3 files.