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Learning marketing equips students with the foundation to grasp the craft of creating, conveying, and providing offerings that appeal to consumers. Marketing aims to influence, acquire, and retain customers, clients, and partners by clearly expressing the worth of products or services. Marketing education fosters creativity, strategic thinking, and a thorough comprehension of consumer actions and drivers.
Upon completing a bachelor's degree, graduates often launch their careers in various specialized roles. Some join the workforce or advance in their current jobs, while others opt for an MBA specializing in marketing or management. Below is an alphabetical list of thirty common career paths for marketing majors: Admissions Representative, Advertising Manager, Brand Manager, Chief Marketing Officer, Content Director, Creative Director, Database Marketing Manager, Digital Marketing Manager/Specialist, E-Commerce Manager/Specialist, Global Marketing Manager, Market Research Analyst, Marketing Assistant/Consultant/Manager/Director, Media Buyer/Manager, Product Manager, Promotions Manager, Public Relations Representative, Sales Agent - Ad and insurance, Sales Agent - Financial services, Sales Manager, Sales Rep - Non-technical products/Technical products/Wholesale & manufacturing, Social Media Manager, Sports Marketing, Account Executive.
If you have successfully completed your high school degree (12 years of primary and secondary education), you are considered an undergraduate student at CSU.
Meet minimum test score requirements:
TOEFL iBT (Internet-Based): 78 and at least 17 in each section
TOEFL PBT (Paper-Based): 550
IELTS: 6.0 and at least 5.0 in each section
PTE (Pearsons Test of English): 50
iTEP: 3.8
ACT English Score: 20
SAT Critical Reading Score: 470