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The sports and esports management field is rapidly expanding, creating increasing demand for skilled mid- and executive-level professionals. Clark's degree program delivers a distinctive blend of digital learning and practical application, preparing you to excel in various sports leadership positions. Our faculty members are working sports management professionals who bring current industry knowledge directly into your education. Under their mentorship, you'll develop solutions for business challenges spanning both traditional athletics and competitive gaming, covering areas like athlete representation, brand development, advertising, revenue generation, partnership deals, and tournament operations.
Situated in the heart of New England, Clark University offers students valuable hands-on experiences through partnerships with organizations like the Worcester Red Sox (Triple-A) and Worcester Railers (ECHL). The region also provides access to internship possibilities in major nearby cities including Boston, Providence, and New York.
Our Master of Science in Sports and Esports Management cultivates the expertise and practical skills needed to make strategic decisions and lead effectively in the sports industry. The curriculum begins with two introductory courses that establish fundamental industry knowledge. Eight core units - culminating in a capstone project - provide comprehensive training in sports business operations, covering financial management, event coordination, media relations, sales strategies, promotional techniques, corporate alliances, and regulatory considerations. Additionally, two elective courses allow for specialization in preferred areas such as media relations, organizational leadership, or a self-directed research topic.