MSc in Marketing Analytics in Worcester United States | Clark University

Businesses across all industries are vying for skilled marketers capable of transforming data into strategic decisions and measurable results. Our curriculum equips you with the tools and knowledge to master sophisticated marketing techniques and produce data-informed solutions for your company. Clark's marketing analytics program teaches you to synthesize, visualize, and apply data to uncover valuable business intelligence. Discover how to guide marketing decisions with data, provide implementable suggestions, and contribute to organizational objectives, community programs, and social impact efforts.

Prior to completing the program, you'll apply academic concepts in practical settings through capstone projects and internships. You'll develop proficiency with top digital marketing analytics platforms while enhancing your professional profile by obtaining two prestigious credentials: the Stukent Digital Media Marketing Certification and Google Analytics Certification.

STEM qualifications (encompassing science, technology, engineering, and mathematics) are highly sought after in nearly all U.S. industry sectors. Earning a STEM-recognized degree like the Master of Science in Marketing Analytics could qualify you for a 36-month Optional Practical Training (OPT) extension to work in the United States.

The Marketing Analytics M.S. program consists of 10 academic units plus a mandatory internship (which doesn't count toward the academic units). Students can finish the program in one academic year (Fall, Spring, Summer Internship) or opt for a two-year schedule if preferred.