BA in Business Administration - General Management in Fullerton United States | California State University, Fullerton

The Bachelor of Arts in Business Administration delivers a comprehensive foundation in business principles and their real-world application. This program equips students with knowledge across various business fields, preparing graduates to make informed decisions by applying analytical thinking, problem-solving, and data-driven reasoning. The curriculum focuses on developing communication abilities, teaching students to express ideas clearly through writing and speaking in professional and general contexts. Learners also gain expertise in team dynamics, understanding group motivation and conflict resolution. The program highlights quantitative skills, training students to utilize data, methodologies, and frameworks to examine business challenges and inform strategic choices. Additionally, the degree explores the broader context of business, addressing legal considerations, cultural diversity, political factors, and ethical concerns in the corporate world.