BSc in Experience Design and Management in Provo United States | Brigham Young University

The experience design and management program requires 64 credit hours beyond general education requirements. This curriculum equips students for diverse careers by focusing on purposeful experience creation, implementation, and oversight. Key subjects cover positive psychology, design methodology, inclusive practices, project coordination, marketing strategies, and both quantitative and qualitative research techniques.

Following pre-management coursework and program admission, students undertake the ExDM junior core to develop business acumen and leadership capabilities. Consult the major flowchart for class sequencing details. A mandatory 400-hour internship complements academic requirements before degree completion.

Beyond classroom participation, students should join student organizations and build professional connections. Maximum benefit from the BYU Marriott program comes through complete immersion in all available opportunities.