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The marketing major gives you skills to work with customers, businesses and your community.Marketing courses give you a foundation in research and communication tools that help you engage people and organizations. You can customize the degree to your career interests by adding a concentration in global supply chain management, professional sales or social media marketing. As part of the degree, you complete a semester-long research project for a local business or nonprofit organization.
By the time you graduate, your experiences may include:
Professional development and networking through Bradley's American Marketing Association Chapter, APICS and the National Retail Federation Student Association
Opportunities to compete in the National Collegiate Sales Competition, the NRF Student challenge case competition and other national events
Internships with advertising agencies, businesses, nonprofits, retail companies, sports teams or trade groups