MSc in Media Science - Marketing Communication Research in Boston United States | Boston University

Boston University's Master of Science in Media Science: Marketing Communication Research (MCR) equips students with advanced research methodologies to uncover consumer insights, forecast buying patterns, assess media influence, and examine brand-related decision-making processes. Across three semesters, learners develop expertise in both quantitative and qualitative approaches, gaining tools to analyze audience preferences, values, and needs—then applying these insights to strategic communication planning.

The curriculum covers: Contemporary Mass Communication, Communication Theory, Communication Research, Advanced Communication Research, Sampling Design and Measurement Techniques, and Technical Writing for Communication Research. MCR candidates can enhance their degree by pursuing a specialized track in social media analytics, which upon completion grants an additional Certificate in Data Analytics alongside their master's degree.

This MS program readies graduates for thriving careers in marketing research and consumer insights—fields offering well-compensated entry roles spanning market analysis, data interpretation, strategic planning, visualization techniques, and analytical positions.