BSc in Information Design and Corporate Communication in Waltham United States | Bentley University

The IDCC program focuses on crafting experiences via Public Relations (PR) and User Experience (UX) disciplines. Students in this major can concentrate on either user experience or public relations.

Those following the PR concentration develop skills to foster reciprocal relationships between organizations and their audiences, establish and maintain social media strategies with creative content and engagement approaches, handle crisis situations, and utilize data analytics to enhance an organization's public appeal. With the rise of social platforms and heightened public scrutiny of corporate actions, effective PR management has become more essential than ever.

Students opting for the UX track study human psychology to implement cutting-edge design solutions, applying these insights to develop tomorrow's technological innovations. UX design plays a vital role in shaping our interactions with products and services, from mobile devices to online shopping platforms. According to LinkedIn, UX design roles rank among the top five most sought-after professions, experiencing significant growth both domestically and internationally.

Beyond the major-specific coursework outlined below, students must fulfill all foundational requirements in Success Fundamentals, Arts & Sciences Perspectives, Business Principles, Communication Intensive courses, and additional degree specifications for business majors. Comprehensive information is available in the Degree Requirements catalog section, including the Overview and Business Majors sections.