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Our digital marketing curriculum equips students with real-world skills across diverse marketing disciplines. Centered on the rapidly evolving digital marketing field, the program highlights how marketing strategy integrates with business leadership and analytical decision-making. Students can specialize in either Digital Content Development or Web Design & UX.
The AAS Transfer Degree in Digital Marketing delivers comprehensive, experiential learning in all marketing domains while prioritizing digital marketing's dynamic growth. The program covers mobile marketing, video content production, social media strategies, SEO techniques, pay-per-click campaigns, digital ads, CRM systems, marketing analytics, and web design - aligning coursework with industry demands. Participants learn to adopt managerial perspectives, crafting effective digital marketing approaches using their acquired expertise.