Bachelor of Business Administration in Marketing in Waco United States | Baylor University

The Marketing major (designated as a pre-major) offers an in-depth exploration of product promotion, pricing strategies, and distribution. Students pursuing Marketing can specialize in Sports, Strategy and Sales, or create a customized focus by choosing any three additional marketing courses beyond the core requirements. With a Marketing degree, graduates can pursue diverse career paths including Sales and Customer Service, Product Management, and Market Research. Additional opportunities exist in Advertising, Promotions, Event Marketing, and Procurement. The marketing department assists students in securing internships to strengthen their professional profiles and gain practical industry experience.