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The Event Management program aims to engage students seeking careers in the dynamic and growing commercial and non-commercial Meetings, Incentives, Conferences, and Events (MICE) industry. Both nationally and internationally, the events industry plays a vital role in Alabama's and the nation's socio-economic prosperity. In recent years, organizations across public, private, and nonprofit sectors (including educational institutions) have increasingly outsourced social and business gatherings like meetings, incentive trips, conferences, and events (MICE). This curriculum prepares Auburn University to align with this expanding economic domain by developing skilled professionals to fulfill the ongoing needs of Alabama's and the nation's evolving hospitality sector, especially for those pursuing event management careers.