Tempe,
AZ,
United States
Type
Public
Degrees offered
Bachelor's Degree
The BA in business with a sports business concentration appeals to students passionate about the sports world.
This program equips learners with essential skills to comprehend strategic business operations within sports organizations and their media connections. It emphasizes practical aspects of the sports field, particularly regarding media influence and industry dynamics.
The expansion of mass media platforms - from television to gaming consoles and social media - has turned sports into a major commercial enterprise, while simultaneously driving profits for related businesses. This sports-media synergy has created numerous opportunities for applying business expertise across these interconnected domains.