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Nothing compares to the world of show business, especially when it comes to the financial side. Valued at $717 billion, the US entertainment and media industry continues its upward trajectory. Kogod's business and entertainment program stands out as a cutting-edge curriculum designed to equip students for careers in this dynamic field. Through instruction from seasoned professionals, practical learning experiences, and valuable internship placements, this program offers unparalleled preparation. The BS in Business and Entertainment is exclusively offered at American University, making it the sole program of its kind in the Washington, DC region. As part of the city's premier accredited business school, students gain comprehensive knowledge in core business disciplines—including accounting, finance, management, marketing, operations, IT, and strategic planning—all tailored to entertainment applications. Whether interested in music, film, sports, or television, BAE students explore every facet of the entertainment world.
This specialized major provides both fundamental business acumen and focused education on the economic, legal, and commercial dimensions of the entertainment sector.