Main navigation
- Programs
- Subjects
- Universities
- Destinations
- Advice
Our BA (Hons) in Marketing and Business equips students to tackle contemporary business challenges while enhancing their personal and professional development.
Students will:
Investigate purchasing decisions and the factors influencing consumer choices of products and services.
Examine cutting-edge research in consumer psychology, decision processes, and marketing communications.
Program highlights
Incorporates current research on consumer trends, choice architecture, and online marketing strategies.
Features experiential learning components ensuring graduates possess relevant, in-demand skills for today's job market.
Offers hands-on opportunities through optional business placements addressing real-world industry challenges.
Benefit from the North Wales Business School's strong partnerships with leading market research firms that collaborate with global brands like Tesco, Unilever, and Cadbury.
Attend industry expert talks to build valuable professional connections.