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The Westminster School of Arts houses the Centre for Research and Education in Art and Media (CREAM), recognized as one of the UK's most accomplished and top-ranked arts research hubs. During the 2014 Research Exercise Framework, CREAM received the highest evaluation among institutions for diverse art and design research, with 45% of its work classified as world-class and 63% rated as globally outstanding in impact.
CREAM conducts interdisciplinary research spanning ceramics, visual arts, photography, film, experimental media, music, and fashion. With 30 researchers and over 50 doctoral candidates, it stands as London's premier research center for visual/media arts, design, and music, ranking among the UK's top six. Nearly 50% of CREAM's PhD students pursue practice-based programs.
Doctoral researchers at CREAM engage in a vibrant schedule of seminars, guest lectures, innovative conferences, and collaborative symposia with partner institutions. CREAM has played a pivotal role in shaping discussions on practice-based research in audiovisual media and was a co-founder of the AHRC-supported AVPhD initiative.