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This dynamic degree program prepares you with the essential skills, knowledge, capabilities, and business acumen to transform concepts from initial idea to execution, converting innovative thoughts into market-ready products or services in our rapidly evolving business landscape.
What more effective method to hone your entrepreneurial abilities than learning directly from accomplished professionals? Our program features insights from notable figures like Levi Roots from Dragons' Den and Alan Day, Founder/Chairman of State of Flux, among other influential supporters. These experts regularly engage through guest lectures and practical projects, which have included developing business concepts using Mintel's market intelligence and crafting strategies to broaden customer bases for State of Flux, an international procurement and supply chain consultancy.
Your instructors include faculty members who have launched or managed their own ventures, bringing real-world expertise in marketing, IT, retail, project management, talent development, leadership, and administration. Their professional backgrounds span organizations like Cable and Wireless, Coca-Cola, Capital Be, the NHS, Pendragon (a Jaguar Cars subsidiary), Visa International, and IBM, among others.
The curriculum is structured to give you comprehensive knowledge of entrepreneurial theories and practices, examining the elements that drive success or failure—from market dynamics to creativity, innovation, and intellectual capital.