MSc Marketing and Consumer Psychology in Brighton United Kingdom | University of Sussex

Consumer psychology unlocks the secrets behind customer actions and choices. This field is crucial for various marketing elements, helping businesses craft groundbreaking products and impactful promotional messages.

This MSc program will teach you how to:

analyze marketing frameworks and psychological models that explain purchasing decisions
implement psychological principles to decode customer behavior
develop critical thinking skills to evaluate consumer preferences
strategically employ analytical methods to create and assess marketing approaches.
You'll gain knowledge from seasoned academics and professionals across both the Psychology Department and Business School.

The program concludes with an interdisciplinary research project blending marketing and psychology. Graduates will be equipped for diverse career paths in either marketing fields or business psychology applications.