MA Intercultural Business Communication and Marketing in Guildford United Kingdom | University of Surrey

To succeed in global marketing, you must grasp your target audience and how to connect with them effectively. Our program merges the academic excellence of the School of Literature and Languages with Surrey Business School's specialized knowledge, delivering a dynamic blend of competencies that will propel your professional growth.

This course equips you with a global and cross-cultural perspective, preparing you for success in linguistically and culturally varied marketing and business settings. You'll gain insights into efficient marketing strategies and learn how language serves as a powerful tool for international business and marketing communications.

During your studies, you'll undertake a project analyzing the business, communication, or marketing strategies of an organization you select, allowing you to put your learning into real-world practice.

Alternatively, you may opt to complete a practice-oriented dissertation following a four-week internship. While securing the internship is your responsibility, our Careers and Employability team will provide guidance and support throughout your search.