BA (Hons) Social Media Management in Sunderland United Kingdom | University of Sunderland

Virtually all companies today, from global brands like Nike to streaming giants like Netflix, maintain active social media profiles. Gain the expertise and practical knowledge required to address the increasing need for social media professionals in diverse sectors, while mastering audience growth and engagement techniques as a content creator.
You'll have opportunities to test strategies on your personal social media accounts, cultivating and interacting with your own online communities. Master the art of crafting compelling content while utilizing analytics to demonstrate effectiveness and gain audience insights. Formulate comprehensive social media plans and both organic and paid initiatives, blending communication methods from public relations and digital marketing. Examine communication theories about persuasion and influence, and investigate the elements that make content viral and captivating.
The program emphasizes practical learning, offering chances to handle real social media accounts and devise PR and social media campaigns for actual clients. Additionally, you'll complete an intensive industry placement, establishing valuable professional networks and connections.