BA (Hons) Business and Marketing Management in Sunderland United Kingdom | University of Sunderland

The BA (Hons) Business and Marketing Management program is one of our comprehensive business offerings. While sharing fundamentals with our core Business and Management curriculum, this specialized track emphasizes marketing-specific competencies, covering areas like marketing strategy development, promotional communications, consumer psychology, and digital marketing practices. Recognized by the Chartered Institute of Marketing (CIM), this qualification provides advanced standing, exempting students from CIM's initial two qualification stages and select Professional Diploma components. The curriculum is designed to explore contemporary developments in both business and marketing sectors.