MSc Marketing in Glasgow United Kingdom | University of Strathclyde

As a postgraduate student in the MSc Marketing program, you'll become part of one of the UK's pioneering Marketing Departments. The Marketing Department at Strathclyde Business School builds upon over five decades of world-class research, innovation, and global collaboration to provide an exceptional educational experience. The MSc Marketing program combines academic rigor with practical industry insights, preparing students to address significant challenges in both marketing and society at large. This program is ideal for graduates from non-business backgrounds seeking to enter the marketing profession. Students gain comprehensive knowledge of marketing principles and their application across individual, organizational, and broader societal contexts. The curriculum reflects the fast-evolving, technology-driven landscape of modern marketing across commercial, public, and nonprofit sectors. Our Master's in Marketing program establishes a strong foundation in essential marketing concepts including Strategy, Consumer Insights, Research Methods, and Sustainable Practices. This core knowledge enables specialized study aligned with your career aspirations and skill enhancement. Program highlights include: a faculty renowned for research excellence across diverse marketing fields, hands-on learning through case studies and industry partnerships, capstone projects offering choice between academic research or practical applications, and skills-focused instruction to boost career readiness. Our diverse international student body enriches the learning environment with global perspectives. Curriculum Overview All MSc Marketing students complete six core courses: Strategic Marketing Management, Consumer Behavior, Digital Marketing Research, Brand Strategy, Essential Skills, and Social Responsibility & Sustainability. Students then customize their studies by selecting from various elective courses that mirror the breadth of modern marketing practice. The taught component spans two 12-week semesters. In the final semester, students undertake a capstone project, choosing between an academic dissertation or a practical Marketing-Works Live Project.