BA (Hons) Marketing in Glasgow United Kingdom | University of Strathclyde

Why choose this courseBy pursuing a marketing degree at the University of Strathclyde Business School, you'll join a groundbreaking institution with global recognition. The university was named Times Higher Education UK University of the Year in 2019, making it the only two-time recipient of this prestigious award.Our BA in Marketing program equips you with essential skills for diverse marketing and management roles. You'll gain expertise in identifying customer needs, developing value-added products and services, and mastering communication strategies to enhance customer satisfaction.Program structureDuring your first year, you'll explore various business disciplines through four subject modules, complemented by three core integrative modules covering international business, professional development (through the Management Development Programme), and academic skills. This foundation helps you understand how your specialization connects with other business areas. Starting in Year 2, you'll focus on modules within your chosen specialization.The Management Development Programme (MDP) forms a crucial component of Strathclyde Business School's undergraduate curriculum. Spanning the first three years of the BA degree, MDP tackles real-world business challenges through team-based, problem-solving approaches. This program allows you to synthesize knowledge from your business courses, with annually updated content reflecting current business trends.Simultaneously, the Academic Skills module provides fundamental competencies to support your academic journey.Career prospectsMarketing graduates develop strong business acumen, analytical capabilities, and exceptional communication skills. They possess valuable insights into enhancing business competitiveness and profitability.The Marketing Department maintains excellent employer relationships, with graduates securing positions across various industries including beverages, finance, and services. Recent graduate roles include:Account ManagerBrand StrategistBusiness Intelligence SpecialistPurchasing CoordinatorDigital Marketing CoordinatorMarketing DirectorMedia PlannerSocial Media Strategistwith leading organizations like Apple, IKEA, Unilever, and Whyte & Mackay.