BA (Honours) in Retail Marketing in Stirling United Kingdom | University of Stirling

The retail landscape is evolving. Today's shoppers make no distinction between online purchases and visiting physical stores on main streets or in malls. For years, the sector has been adjusting to transformations, with the recent global Covid-19 pandemic accelerating these changes. Businesses in retail now face a transformed competitive environment. Government measures and shifting consumer habits during the pandemic have compelled retailers to modify their operations, creating a transformed shopping experience. Our Retail Marketing program offers comprehensive training in retail fundamentals, covering store management, promotional strategies, and shopper psychology. Students will gain insights into personnel management, global commerce, supply chain operations, and product presentation. Our faculty consists of distinguished scholars with worldwide recognition, and our curriculum incorporates cutting-edge research and industry trends. Additionally, students can leverage our strong connections with top retailers, providing access to valuable educational excursions and expert speaker sessions.

International study options