Southampton,
United Kingdom
Type
Public
Degrees offered
Bachelor's Degree
Our MSc in Marketing Analytics equips you with specialized skills to make data-driven marketing decisions. You'll master multi-channel data analysis techniques to extract meaningful insights. This program is ideal if you're fascinated by how data shapes modern marketing strategies and aspire to become a marketing analyst. Our curriculum features cutting-edge, industry-relevant subjects rarely offered by UK programs, including social media analytics and text mining techniques. The MSc Marketing Analytics is designed for professionals with either a marketing degree and quantitative background, or marketing experience seeking to transition into analytics roles.