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Master the art of media relations, political marketing, and compelling communication. Engage in discussions about misinformation and disinformation, discover how entities craft messages to convince, educate, or deceive, and apply your learning by creating your own campaign.
We constantly encounter diverse perspectives and communications. This content is carefully designed to promote specific views and build initiatives that sway public sentiment, audiences, and decision-makers.
Our program trains you to excel in both analyzing and crafting messages from various sources, including political parties, government bodies, advocacy groups, charities, and NGOs.
You'll explore media relations, political marketing, and the importance of political communication. Additionally, you'll hone persuasive communication skills, such as media engagement, media training, and leveraging different platforms to advance ideas through advocacy and lobbying.
Our curriculum offers an in-depth, analytical grasp of crucial discussions at the crossroads of media and global public and political communication.
Career prospects
Our alumni quickly secure roles as marketing specialists, communication experts, PR professionals, teaching assistants, and policymakers, often within 15 months of graduating.
Recent graduates have joined prestigious organizations worldwide, including Leeds City Council, Natwest Group, the Liberal Democrats, the Fosun Foundation, and Hebei University (Graduate Outcomes Survey 2020/1).