London,
United Kingdom
Type
Public
Degrees offered
Bachelor's Degree
Discover how marketing adapts to meet the demands of the digital economy and evolving consumer expectations in the social media era.
Acquire comprehensive understanding of various marketing approaches and techniques employed by businesses to reach their objectives. Explore the principles guiding crucial marketing choices, including product and service pricing, while honing your ability to transform innovative concepts into tangible results through practical exercises involving brief development and budget constraints.
Grasp essential branding concepts while studying marketing communication plans, global marketing ethics, and the dynamic landscape of digital marketing.