BSc (Hons) Consumer Behaviour and Marketing with Placement Year in Reading United Kingdom | University of Reading

Our society revolves around consumerism. This BSc in Consumer Behaviour and Marketing helps you grasp consumer psychology and its critical role in shaping marketing strategies and policies. As a pioneer in the UK, this program uniquely blends consumer behavior studies with business, marketing, applied psychology, and economics. You'll learn from expert faculty, including collaborations with Henley Business School specialists.

Ranked 13th for Marketing in the UK (Complete University Guide, 2022), the University of Reading offers industry insights through guest speakers during your studies.

In your final year, choose between a real-world marketing consultancy project or an independent research project on topics like brand perception, global trends, sports marketing, digital advertising, gender studies, or consumer trends in technology, fashion, and food industries.

Accreditation
The Chartered Institute of Marketing (CIM) accredits this program, granting graduates exemptions from most modules in their Professional Marketing or Digital Marketing certifications, and significant exemptions for diploma qualifications.

Placement
Opt for our Placement Year version to gain valuable experience between your second and final year, either domestically or internationally. This pathway enhances employability, with past students securing positions at leading firms like BMW, Microsoft, Disney, L'Oréal, and Samsung.