BSc (Hons) Business and Management (Marketing) with Study Year Abroad in Whiteknights United Kingdom | University of Reading

Gain the marketing knowledge needed to thrive in today's dynamic business landscape and expand your capabilities through international study with our BSc Business and Management (Marketing) with Study Year Abroad program.

This adaptable four-year program, delivered by Henley Business School specialists, provides core business competencies - bridging theoretical knowledge with practical implementation. You'll enhance this education while gaining valuable life experience through an included Study Year Abroad.

You'll explore marketing within the broader scope of business administration, developing solid expertise in its methodologies, principles and frameworks. Key areas include:

marketing communications
digital marketing strategies
brand management theory and application
customer behavior analysis
marketing performance optimization.