Reading,
United Kingdom
Type
Public
Degrees offered
Bachelor's Degree
BSc (Hons) Business and Management (Marketing) in Whiteknights United Kingdom | University of Reading
University of Reading
|
Whiteknights United Kingdom
Visit institution website
for more information
Qualification
Bachelor Degree with Honours
Languages
English
Delivery Mode
On-Campus
Tuition (2025)
GBP
22,350
(c. USD29,863.4)
Attendance
Full-time
Full-time Duration
36 months
Gain the marketing knowledge needed to thrive in today's dynamic business environment through our BSc Business and Management (Marketing) program.
This adaptable program, delivered by Henley Business School specialists, provides you with core business competencies - spanning theoretical foundations, practical implementation, and real-world use cases.
You'll explore marketing within the broader business management framework, developing a solid grasp of its methodologies, principles, and conceptual frameworks. Key areas of study include:
strategic marketing communications
digital marketing strategies
brand management theory and application
consumer psychology
marketing performance optimization.
Destination of Study
Subjects of Study
Language Requirements
English
IELTS 6.5
Qualification Requirements
Typical offer
ABB
International Baccalaureate
32 points overall including 4 in Maths and English at standard level
GCSE
Maths and English at grade B (5).
BTEC Extended Diploma
DDD
English language requirements
IELTS 6.5, with no component below 5.5
TOEFL (IBT) - 88, PTE (Academic) - 69 overall with min. 59 in each component/69 overall with min. 64 in each component
ABB
International Baccalaureate
32 points overall including 4 in Maths and English at standard level
GCSE
Maths and English at grade B (5).
BTEC Extended Diploma
DDD
English language requirements
IELTS 6.5, with no component below 5.5
TOEFL (IBT) - 88, PTE (Academic) - 69 overall with min. 59 in each component/69 overall with min. 64 in each component
Tuition
GBP
22,350