Main navigation
- Programs
- Subjects
- Universities
- Destinations
- Advice
The International Fashion Marketing program is one of three MSc Fashion Business offerings. Based on your career goals and interests, you might also explore our MSc in International Fashion Retailing or our MSc in International Fashion Retailing (Entrepreneurship and Innovation).
Each of these programs helps you build essential capabilities in research, critical analysis, problem-solving, and professional communication within the fashion industry context.
International Fashion Marketing suits those drawn to advertising, brand strategy, promotions, and marketing disciplines. Meanwhile, International Fashion Retailing concentrates on retail operations, sales management, and merchandising. The Entrepreneurship and Innovation specialization shares this retail focus while adding modules on organizational change management and business creation - ideal for aspiring entrepreneurs. Important: Applicants should choose only one of these fashion programs.
This master's program in International Fashion Marketing bridges marketing theory with practical applications in fashion. You'll examine major market trends, consumer behavior shifts, and challenges facing the global fashion sector.