BSc (Hons) Fashion Marketing in Manchester United Kingdom | The University of Manchester

This program emphasizes the distinctive approach to marketing fashion products. Core marketing principles are explored with special attention to the intersection of design creativity and business objectives. Fashion marketing centers on comprehending and meeting consumer demands. The curriculum highlights fashion consumer psychology, purchasing behavior, market segmentation, and brand positioning. Both individual and organizational decision-making factors, both internal and external, are examined. The program addresses fashion product development, strategic pricing (incorporating cost analysis and global economic factors), branding strategies, promotional techniques, and retail environments. The international scope of the fashion industry and its marketing implications are analyzed. A standout element is the chance to master multimedia CAD tools for brand development and communication. The program particularly focuses on fashion-specific marketing aspects like visual display strategies, PR campaigns, digital platforms, and omnichannel retail approaches.