BA (Hons) Marketing with a Year in Industry in Liverpool United Kingdom | University of Liverpool

Our Marketing BA (Hons) degree equips you with comprehensive knowledge of core management principles while offering specialized marketing expertise. You'll explore consumer behavior, market dynamics, and corporate engagement with evolving marketplaces.
The University of Liverpool Management School's Business, Management and Marketing department has climbed 10 positions to rank 25th among 119 institutions (Times Good University Guide 2023). Our Year in Industry program features focused modules covering digital marketing, branding, market analysis, customer relationship management, and strategic marketing - all designed to enhance your professional capabilities while building valuable career connections. The curriculum emphasizes ethical marketing practices, corporate social responsibility, and sustainability, shaping graduates into principled marketing professionals.

Through strong industry partnerships, our Marketing degree cultivates advanced marketing expertise and strategic decision-making abilities.

Liverpool students gain hands-on experience collaborating with regional businesses, developing distinctive skills that enhance graduate employability across diverse organizations and marketing firms.
With dual accreditation from the Chartered Institute of Marketing (CIM) and Chartered Institute of Management Accountants (CIMA), our program delivers exceptional instruction from faculty combining academic research with practical experience. You'll engage with compelling, industry-relevant content that highlights marketing's vital function in business and society.