Leeds,
United Kingdom
Type
Public
Degrees offered
Bachelor's Degree
This program offers comprehensive insights into the promotional media and communication sectors and their influence on social, cultural, and economic aspects. You'll explore how promotional messaging affects various fields including journalism, the music business, and political discourse.
Promotional activities have become essential in contemporary life. Whether marketing products or fundraising for community causes, promotional culture permeates all areas, connecting disciplines like public relations, advertising, brand development, and more. During the course, you'll analyze the ethical considerations surrounding professionals who shape promotional practices in PR, marketing communications, and branding.