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Media outlets serve a dual purpose: providing entertainment and information to audiences while operating as a worldwide business that creates jobs for countless individuals. This program offers a comprehensive look at both facets of media organizations, encouraging critical examination of their cultural significance and financial operations. Students will investigate diverse media creation processes, from solo content creators to small studios to massive conglomerates. With a global perspective grounded in modern research, participants will examine the evolution of modern media to grasp emerging phenomena like platform dominance, influencer marketing, digital streaming services, and online networking platforms. This multidisciplinary curriculum incorporates insights from various fields including media theory, economic analysis, social sciences, organizational studies, spatial research, political science, legal frameworks, literary arts, and sound media.