Preston,
United Kingdom
Type
Public
Degrees offered
Bachelor's Degree
The BSc (Hons) Business and Marketing program teaches students how businesses navigate competitive environments and engage with customers effectively. This CIM-accredited course (Chartered Institute of Marketing) offers insights from both academics and industry professionals. Students examine current marketing trends, career options, and various business roles. The curriculum covers essential marketing concepts like consumer behavior, ethical marketing practices, and digital strategies while developing core business skills. Through this degree, you'll master techniques for analyzing and connecting with target audiences.