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The marketing field is constantly changing and serves as a vital component for all businesses and organizations. Marketing professionals develop and manage campaigns to boost brand awareness, products, and services while analyzing trends and adapting to outcomes.
Kent Business School's CIM-accredited MSc Marketing program, taught by leading academics, combines current research with real-world expertise. Students explore advanced concepts across the marketing spectrum, from digital platforms to core strategic principles and consumer behavior patterns. The option of a 12-month industry placement enables participants to acquire professional experience either in the UK or internationally during their studies. Although students secure their own placements, the School provides assistance through additional support from our specialized placements team. Choosing this program with a placement extends the total duration to a maximum of two years.