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You'll explore fundamental marketing concepts including branding, consumer behavior, and strategic communications, alongside cutting-edge developments in digital, social, and virtual marketing.
Additionally, you'll develop a comprehensive understanding of operating a thriving, sustainable business through this practical degree designed to equip you for professional success.
Starting immediately, you'll apply your knowledge through real-world experiences like live business initiatives, work placements, internships, and other opportunities. Previous students have worked with major brands including Team GB, Pipers Crisps, Bosch, Tesco, Microsoft, IBM, and McCain Foods, or assisted small businesses through our Business Clinic.
Our students have also earned recognition in prestigious competitions like the Chartered Institute of Marketing (CIM) national event, The Pitch.