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This program empowers you to critically evaluate the significance of social, technological, and cultural aspects in fashion marketing as they relate to both your own work and others' practices.
You'll gain in-depth expertise in communication strategies for crafting engaging experiences when developing products and services for consumers.
The course objectives include:
Helping you demonstrate how your work aligns with professional standards in fashion marketing.
Fostering creative and original approaches to essential principles and processes in commercial fashion marketing strategies.
Promoting experimentation and forward-thinking in sustainable methods to address future industry challenges and consumer needs.
Guiding the completion of a capstone project that integrates advanced ideation with creative, aesthetic, technical, and analytical skills relevant to fashion and textiles.
Building confidence in your academic and creative abilities through reflective practice and idea development, while pushing boundaries in core fashion knowledge by integrating novel concepts, materials, and technologies.