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Our Product Design BA/BSc(Hons) program equips you with professional product design expertise while cultivating abilities to develop groundbreaking products. Through research, sketching, physical modeling, prototyping, digital visualization, and animation, you'll refine your creative process. The curriculum also covers manufacturing, commercialization, and explores human-centered and responsible design principles - essential for creating inclusive, sustainable products and business approaches.
You'll transform into an innovative problem solver by recognizing market opportunities, analyzing user frustrations with current products, and devising effective solutions.
The first year features a shared curriculum for all students. After Year 1, you'll select between the BA(Hons) or BSc(Hons) specialization. While both options remain available historically, the University may consolidate to the more popular pathway if enrollment numbers for either are insufficient.