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This dynamic program merges business excellence with marketing innovation, blending these two vital fields to drive success in contemporary organizations. While grasping theoretical concepts is essential, the true value lies in practical application. Gain access to essential knowledge, practical techniques, and valuable assets to comprehend effective marketing strategies for businesses of every scale. As a CIM Strategic Partner, Hertfordshire Business School (HBS) students enjoy complimentary membership in the regional CIM Marketing Club. Our supportive university community prioritizes student welfare through dedicated wellbeing services, academic guidance, and personal tutoring to foster your growth.
A business education enhances your employability in today's competitive landscape, especially when paired with another discipline. This versatile program prepares graduates for diverse career paths across public and private organizations, as well as entrepreneurship opportunities.
Duration: 3 years (4 years with placement year)
International study option available
Professional placement opportunity included