MA Strategic Marketing (Dual Award) in Greenwich United Kingdom | University of Greenwich

This program offers graduates a postgraduate credential showcasing specialized knowledge to advance their careers, enhance opportunities, or transition to new professional paths.

Students gain technical proficiency and practical experience applying theoretical frameworks to marketing challenges via consultancy projects, real-world assignments, case analyses, and marketing simulations. With its global curriculum focus, graduates can leverage this degree to enter the marketing field or facilitate career transitions. Potential roles include marketing executive/manager, brand strategist, social media specialist, marketing/brand analyst, digital marketing coordinator, CRM supervisor, and client account manager across commercial and nonprofit sectors.

Designed for graduates seeking cutting-edge marketing knowledge, the program delivers a distinctive educational experience at both London's Greenwich Maritime campus and New Zealand's Massey location.

The curriculum enhances marketing competencies to prepare students for global market demands, covering consumer insights, research methodologies, strategic marketing, and digital platforms. Focused on cultivating tomorrow's business leaders, the program emphasizes ethical leadership development, professional confidence, and career readiness through personalized coaching.

By integrating personal growth with academic rigor and hands-on learning, graduates emerge equipped to implement theoretical knowledge, generate innovative solutions through collaborative teamwork, and identify critical organizational drivers in both domestic and international contexts.