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Explore our MA in Marketing Management program for a life-changing experience that merges innovative marketing approaches with an international outlook, set against the backdrop of today's digital business world. As part of this course, students have the opportunity to complete a professional placement.
The program provides two specialized tracks for in-depth study:
Strategic Marketing
Advertising and Communications
This degree cultivates leadership abilities, sharpens technical expertise, and prepares students to tackle real-world marketing problems through consultancy work, simulation exercises, case analyses, and hands-on projects.
The Strategic Marketing track focuses on international perspectives, equipping students to thrive in our rapidly evolving global business environment. Alumni develop the strategic marketing expertise required to pioneer marketing innovations, whether starting a new profession, progressing in their existing position, or transitioning careers.
The Advertising and Marketing Communication track nurtures inventive thinking and solution-finding in brand development, rooted in both analytical and imaginative approaches. It leads students through a creative process while showing them how to leverage digital tools and consumer understanding to develop impactful advertising plans and communication initiatives.