Main navigation
- Programs
- Subjects
- Universities
- Destinations
- Advice
This Master's program offers insights into current challenges facing the tourism sector, examining cultural, environmental, and sustainability aspects across both rural and urban destinations. Upon completion, you'll gain managerial expertise and service-oriented skills to create destinations that prioritize cultural sensitivity, environmental responsibility, and sustainable practices. Your learning will span two distinct settings - the urban Gilmorehill Campus in Glasgow's West End and our picturesque Dumfries campus in Southwest Scotland. The growing influence of tourism on regional sustainability, local cultures, and attractions makes this program particularly relevant.
This course empowers you to safeguard and responsibly utilize vulnerable socio-economic resources, identify global best practices, and pioneer sustainable solutions. You'll tackle critical challenges faced by communities, businesses, and policymakers, learning to maximize tourism opportunities while preserving local infrastructure and ecosystems. The curriculum strengthens your theoretical foundation in service management and sustainable tourism models, with practical applications for real-world situations. Through industry collaborations, you'll connect academic learning with active tourism research, professional practice, and policy development.
Graduates will emerge as tourism professionals equipped to navigate environmental, social, and economic transformations while thriving in the global job market. Career opportunities range from specialized management positions in leisure, tourism, heritage, and cultural sectors to broader managerial roles across industries. Entrepreneurial graduates may establish tourism-related ventures or cultural enterprises, either independently or through partnerships. The program also provides excellent preparation for those considering advanced research through doctoral studies.